What is Ho Re Ca sales and marketing?

What is Ho Re Ca sales and marketing?

HoReCa stands for Hotel, Restaurant, Cafe. It’s an abbreviation used in Europe for the food service industry.

HoReCa is an iconic business term which primarily refers to a sector of the food service industry, to establishments which prepare and serve food and beverages. The term is a syllabic abbreviation to the words Hotels & Restaurant Category but to some it also may mean Hotel/Restaurant/Café (or Hotel/ Restaurant/ Caterer, or Hotel/Restaurant/Canteen) which as per my knowledge is CORRECT.


The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:
(1) identification, selection, and development of a product,

(2) determination of its price,

(3) selection of a distribution channel to reach the customer's place, and

(4) development and implementation of a promotional strategy.

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